August 30, 2011 by Paul Curtin
With a slew of exclusive PlayStation 3 games set to be released over the coming months that will go head to head with Xbox 360 exclusives, Sony has decided to change their “It Only Does Everything” PlayStation 3 tagline to “Love Live Play.” While the “It Only Does Everything” line was genius, it focused more on the idea that video game consoles are evolving into media centers capable of doing much more than gaming, so it makes sense that Sony would introduce a new promotional campaign that focuses on the gaming right before the launch of some of their biggest games ever. In addition to showcasing some of their heavy-hitting exclusives like Uncharted 3, Resistance 3, and Twisted Metal, the ad also brings back everyone’s favorite video game hype man, Kevin Butler.
